Fora Reserve

Fora Reserve is Fora’s preferred partner program—a curated collection of more than 5,000 supplier relationships across hotels, DMCs, tour operators, experiences, and more.

Every Fora Reserve partner offers a combination of exceptional client experiences, valuable perks and amenities, and strong commercial terms. Partner details, commission information, and available benefits are clearly displayed in Portal, helping you make informed recommendations for every client and trip.

The scale of Fora’s advisor community helps make these partnerships possible. As the community grows, Fora can continue to strengthen direct supplier relationships and unlock even greater value for advisors and their clients.

Fora Reserve includes partners across a wide range of travel categories, including:

Partners may be either:

For hotels that participate through a brand-level preferred program, you’ll continue booking through that program’s existing channel. These properties carry the Fora Reserve designation but do not load Fora Rates.

Partners are evaluated across several key areas.

Partners must deliver a high-quality experience for both advisors and clients, including:

Partners offer valuable client benefits, which may include:

For hotels, a standard perks package is required. Specific benefits vary by partner and are displayed in Portal.

For hotels, partners must provide:

Other partner categories are evaluated using equivalent commercial standards.

Partners are also assessed on:

Fora Reserve is built on direct supplier relationships.

Partners whose only booking channel is through a third-party intermediary—such as an OTA or consortia—are not eligible for inclusion.

This focus on direct partnerships helps create better outcomes for advisors, clients, and supplier partners.

Fora Reserve partners are clearly identified throughout Portal.

Fora Reserve partners are:

Commission rates, perks, and amenity details are displayed directly within each partner profile.

Fora Rates are rates loaded directly by a hotel or partner into Fora’s booking platform.

When available, these rates reflect the agreed-upon combination of perks and commission for that property. Details vary by property and are displayed within the booking experience.

You’ll see Fora Rates as a booking channel option in Portal when applicable.

For hotels that participate through a brand preferred program, such as Hyatt Privé, booking workflows remain unchanged.

You’ll continue booking through the appropriate preferred program tab and channel.

Partners that are not part of Fora Reserve can still be booked through the platform.

Fora Reserve highlights Fora’s deepest direct partnerships, but the best recommendation will always depend on your client’s needs and trip goals.

Portal displays available rates, perks, and booking details across partners, giving you the information needed to make the right recommendation.

If you have questions about Fora Reserve or booking options, join a weekly Booking Live Support session for real-time guidance.

Fora hosts multiple sessions each week—check the Events calendar to find a session that works for you.